Concept: What’s more fun than taking your pup on a walk and Summer? This brands goal is to have healthy frozen treats for dogs during summer on wheels. The logo is of a dog with one ear lifted to listen for Pup Pop’s ice cream truck. It is a combination
of simple clean design and messy fun.
The series of icons of fruit is for the menu on the food truck. The illustration of the dogs is to show the diversity in dogs Pup Pop serves. The wave pattern references to Summer and the messiness of dogs eating ice cream.
Messy Pup Pop is a typeface I created to show the messy fun of dogs eating ice cream in Summer. Clean Pup Pop is a typeface I created to contrast with Messy Pup Pop. The colors refer to the colors that dogs are able to see, blue and yellow.